POPHAMS HOME

The Story:

Pophams home is a curated selection of artisanal products that bring beauty to the everyday. A mixture of items you will have seen in their eponymous bakeries and other pieces found along the way. Each object is handmade, and hand-chosen for its simple beauty and minimalist style. 

The Project:

A sense of modesty, creativity, and community are woven into the brand and the website copy and tone of voice are reflective of this.

Pophams home is a place to celebrate all things well made — a natural continuation from the brand’s bakeries, and a nod to the artists and styles that helped build them.  The voice is open, welcoming and warm, like the spaces themselves.

We also pulled together a lean launch strategy, including press releases and promotional ideas to grow the brand awareness amongst their customer base, and introduce new customers to the brand too.