IOTA edit
The Story:
IOTA edit is all about bringing a little bit of creativity into your home with their small series, contemporary artworks, ceramics, and unique found pieces. It’s the ideal place for people looking to find interesting corners of art and design. The brand sells paintings, ceramics, and sculptures made by independent makers and creatives from around the world - hoping to inspire people to fill their homes with things of beauty that tell a story.
The Project:
IOTA as a brand really works to celebrate the artists and makers far more than they celebrate themselves. Founder Lucy wanted a voice that was understated, and chimed with their position as a platform-exhibitor.
Jaggard Collective crafted a modest, stylish tone that let the imagery and pieces do the talking, and this tone was woven into the website copy, and site design, which gives customers a chance to filter by maker, and hosts a maker page for each artist, telling customers about them and their creations.
This style and tone also informed the Instagram strategy, featuring captions which chime with the website; think short, sweet snapshots, which sing about the makers not the platform! To uncover ‘off the beaten track’ treasures from makers and artists around the world head to the links below.