PENELOPE CHILVERS
The Story:
Female-founded, family run business, Penelope Chilvers, is on a mission to empower women to go anywhere and do anything. Their shoes are handcrafted in Spain using natural materials and traditional methods and their brand story is built on the idea that with well made shoes on your feet, all adventures feel possible…
The Project:
Penelope Chilvers is a pioneering brand that has championed slow fashion, craftsmanship and plastic free packaging from its inception, in 2003. The brand had grown quickly, and like many fast growing businesses, was now looking to invest some time in refining their core messaging, without losing their innate sense of joy and fun.
Jaggard Collective worked on email marketing, website copy and their online journal, as well as a number of exciting product launches. It was incredible to be part of such an impressive team, and awesome to work with the whole family, founder Penelope, and both her daughters are very much the heart of the brand and their designs.
Head over to the links below and discover designs anchored in form and function - all handcrafted by artisans, using skills passed down over generations.