DANGEROUS DON
The Story:
Female-founded, award-winning, mezcal brand Dangerous Don isn’t afraid of the path less travelled. Founder Thea is not only an expert in the field, and a perfectionist when it comes to flavour - but she’s also a believer in doing things a little differently. Which means this brand doesn’t focus on cheesy partnerships, or overdone Mexican cliches. it’s distilled to be different and designed to celebrate its customers and their appetite for newness and adventure.
The Project:
Like so many incredible brands which begin on the back of a napkin, Dangerous Don had been growing for a few years before they had the time and the budget to look at the brand story. Whilst all the building blocks were there, Jaggard Collective came in to help weave the threads together!
We began with a workshop, unpicking what the core messages were, and outlining the values that were important to Dangerous Don. this work was then distilled into a clear set of brand guidelines, which the team could use going forward to guide future designs, onboard employees, and brief any freelance contractors.
We also worked on a series of decks, which pulled out the key messages of Dangerous Don and could be used for fundraising, supplier onboarding, and as part of the team’s sales outreach.